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Trade Show Stand Staff: Four Ways To Improve Their Performance Marketing Articles | May 14, 2012 Trade show displays are only as successful as the staff manning them. Make sure you properly prepare your trade show stand staffers to represent your company flawlessly by using these four proven training techniques.
Trade show displays can have all the bells and whistles and still not be successful if they aren't staffed properly by employees who really know your products and services. Although it's tempting to simply choose a few of your best sales people or a few individuals who are great at networking or training Wholesale Mike Conley Jersey , resist the temptation. If they've never worked a trade show stand, it would be like throwing them to the wolves. If they aren't prepared, they could end up just taking up space between banner stands rather than being comfortable enough to engage visitors at your booth. The vast majority of attendees at these events are seasoned veterans; they've seen and heard it all and they want you to impress them. Take a few extra steps before the show to ensure your staffers can deliver.
Take Advantage Of Seminars
There are a multitude of valuable seminars available through marketing firms Wholesale Mario Chalmers Jersey , manufacturers of trade show displays and business education firms that offer insights into how you can reach potential leads. Take the time to check out several titles before scheduling; there is enough variety in the topics for you to find a few seminars that will address your specific needs and concerns. You'll find seminars on staff training, marketing from the event floor, optimal use of booths and banner stands Wholesale Wade Baldwin Jersey , successful promotions and much more.
Send Them To Some Events For Reconnaissance
There's no better way to get a handle on how to put your best forward than to attend a few shows and observe the competition. Send your employees to a few industry events so that they can watch the competition and colleagues in action. Encourage them to take notes, interact with them and ask pointed questions to give them a feel for how others are pitching their products, making prospects comfortable and overcoming hesitation from potential leads. Watching others successfully representing their companies' offerings can be inspiring.
Practice With Scripts
Scripts are a great starting point for your employee training. Have your best sales people and marketing gurus put their heads together to develop a few top-notch scripts that your trade show stand staffers can use for practice. They should contain a few different options for conversation starters that are positive and powerful as well as some questions your staffers can use to ferret out good prospects. Ask your people to write some variations on the scripts to give them a feel for how they can improvise when they're manning your company's trade show displays.
Role Playing Before Setting Up Trade Show Displays
Role playing is one of the most effective ways to train your event staff. By putting themselves in the shoes of potential leads Wholesale Jarell Martin Jersey , they get a unique perspective on your business's products and services. Be sure to have them handle some tough questions so that they're prepared for the unexpected. Talk to some event veterans within your organization; nearly everyone has a horror story they'd love to share. Having your staffers take on some worst case scenarios will give them the confidence they need to hit a home run at the next event.
A fully prepared staff can transform trade show displays into powerful lead generating machines. Taking the time to train them properly is a wise investment that can reap benefits for years. Article Tags: Trade Show Stand, Trade Show Displays, Trade Show Wholesale Zach Randolph Jersey , Show Stand, Show Displays, Potential Leads Wholesale Bryant Reeves Jersey , Give Them
Will cubicles be a distant memory for today's workforce? Will the expense of office space and the tremendous burden of employee benefits be a thing of the past for modern day businesses?
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